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Prior to forming the Strum Consulting Group, Lonny was the CEO of RBT/Strum (now the STAR Group), one of the largest communications agencies in New Jersey, and is the former President of Earle Palmer Brown/Philadelphia. In fact, during his tenure as President of Earle Palmer Brown in the early 90s, the agency grew to become the largest agency in the national Earle Palmer Brown network as well as the largest agency in the Philadelphia region at that time. Lonny has worked with many blue chip national and regional clients, including Comcast, Dollar Rent-a-Car, Wawa, the Philadelphia Inquirer, and many others. Earlier in his career, Lonny spent 12 years at BBDO/New York, one of the world's largest communications agencies, where he was a Senior Vice President/Management Representative on many of their largest accounts, including GE, DuPont, Polaroid, Armstrong, Pillsbury, and Campbell Soup among others. Lonny currently serves on several Philadelphia area non-profit boards including the Arts & Business Council and the United Way of Southeastern Pennsylvania. Lonny is a current member of World Presidents Organization (WPO) and has served on the Boards of the Greater Philadelphia Chamber of Commerce, LEADERSHIP, INC. and the New Jersey State Aquarium. Lonny is also currently a member of the Philadelphia Stock Exchange (PHLX) Marketing Committee. Lonny was named one of the "40 under 40" by the Philadelphia Business Journal in 1992 and was awarded the first ever "Most Valuable Professional" of the entire communications industry by the Philadelphia Ad Club in 1994. He also received the Committed Community Volunteer Award for the United Way in 2003. Lastly, he was a 4-year Chairman of the Philadelphia area Council of the American Association of Advertising Agencies (AAAA), the industry's most prestigious association. Lonny is a frequent speaker on branding, marketing, and many business topics, and has authored dozens of articles in marketing journals. He was also a weekend disc jockey in the 1980s at a Northern New Jersey album rock radio station, WDHA. Lonny has an MBA from New York University and a Bachelor's degree from Rutgers College. He lives in New Jersey with his wife, Beth, and two children, Carolyn and Carl.
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Lonny Strum, a 30-year senior marketing executive, formed the Strum Consulting Group in 1999. The Strum Consulting Group mission is to provide the highest-level strategic business and marketing counsel to a select group of clients in order to help solve their business issues.