Profile: March 2001
Reprinted from Philadelphia Ad News, March 2001

Lonny Strum
Managing Director, The Strum Consulting Group

What is the most annoying ad you have ever seen or heard?
"The Clapper."

What is your favorite movie?
"Cinema Paradiso."

If a movie was produced about your life, would it be a drama or comedy?

Drama.

Who would you choose to play the lead?

Paul Sorvino.

When and where were you the happiest?

In Belmar, NJ at the beach under an umbrella, wearing my Yankee hat, reading a sports section.

Who are the heroes in your life?

My father and my mother.

If you were to die and come back as a person or thing, who or what would it be?

My children.

What is the trait I deplore most in others?

Insincerity.

Where would you like to live?
New Jersey, forever.

What is your greatest fear?

Failure, the ultimate motivator.

What is your idea of a really good evening?

Good meal, good movie (at a theater).

What is your favorite taste?

A bagel with nova lox, Swiss cheese and white fish salad.

Who is your favorite band (dead or alive)?

Dead, Grateful that is.

It's Lonny Strum's world. The rest of us are simply along for the ride.
Want proof?
When AdNews commissioned him to be our March profiled member, the former president of Earle Palmer Brown and CEO of RBT/Strum (now the STAR Group) decided our format wasn't quite up to the 'Strum standard', so he wrote his own questions and answered them. In the spirit of full disclosure, he was kind enough to answer some of the provided material.
So, we present to you, on the left side, "AdNEWS on Lonny" and the right side, "Lonny on Lonny."
Gotta love it.

What is your favorite thing to do?
Go to a Yankee game with my family.

What words best describe you?

Focused & impatient.

Name a secret thing you like to do.

TV crossword puzzles, because they make me think I'm smarter than I am.

What is your favorite TV show?

'The Sopranos.'

What was your best vacation?

9-week trip with my family across the country in 1999-31 cities, 10,500 miles.

When were you happiest at work?

In my first job as an AE on the Amtrak account at Needham, Harper and Steers.

What is your most distinctive trait?

A strong internal compass which guides me in decision making.

What is the one thing you like most about a consulting career?

Doing only what I like to do & only with the people I like to work with.

What do you like most and least about Philadelphia?

Most- Terrific, manageable city.
Least- People who are afraid to go into the 'city.'

What is your favorite activity?

Compiling my personal top 100 songs of all time - ranked from 100 to 1.

What is your favorite song?

'98.6 by Keith, because I feel good when I hear it.

What sensory experience do you enjoy?

IMAX movies, I've seen about 15 in the past two years.