Same As It Never Was.

The ad biz I joined in the 70s was closer to Mad Men than today’s world. And I literally worked on Madison Avenue for many years. But I do not yearn for yesteryear. Here’s how the industry has changed…

As seen in November 2009 AD NEWS

Clubber Lang’s Prediction about the Communications Agency Business

As the eloquent Clubber Lang said, his prognosis was “pain”. There’s never been a better time to have a strong focus and reason for being to avoid the current economic pain.
As seen in July 2009 AD NEWS

55-64. The lost demo.

We are too old to be young. We are too young be be old. Attention Marketers: avoid us at your peril.

As seen in March 21, 2008 Philadelphia Business Journal

Ten Marketing Mistakes Businesses Make.

Avoid these 10 Marketing mistakes like the plague.

As seen in February 9, 2007 Philadelphia Business Journal

What Gets Measured, Gets Managed.

Measurement of marketing effectiveness is critical. Establish specific marketing objectives and how you’ll measure them.
As seen in January 6, 2005 Philadelphia Business Journal

Holding-Company Teams Aren’t the Way to Go.

Holding company all-star teams are just players who are in an exhibition game. Better to pick an agency, a real team.
As seen in December 6, 2004 ADWEEK

Make Room for Boomers.

Where were you when President Kennedy was assassinated? If you were in elementary school to high school in 1963, read on…..
As seen in October 26, 2002 ADWEEK

Why Agencies are Lousy Self-Marketers.

Those who purport to be the best marketing minds are often woeful self promoters.
As seen in ADV Magazine March 2000

The Lost Art of Strategic Thinking.

Strategy is not being taught by agency management to juniors. If an agency merely executes and provides little strategic leadership, what’s it worth?
As seen in ADV Magazine January 2000

From AAAA to AAA.

It’s now been 10 years since I left the Star Group and started Strum Consulting. But the memories of the summer of 1999 will last forever.
As seen in ADV Magazine November 1999