McIntosh Inns Launches
New Marketing Campaign

September 18 , 2000

King of Prussia, PA based McIntosh Inns, an independently-owned chain of limited service inns throughout Pennsylvania, New Jersey and Delaware has launched a broadscale marketing campaign spearheaded by the Strum Consulting Group.

The campaign will be supported by $1MM in media and will consist of radio, USA Today, and outdoor advertising. The campaign theme "Rest Assured" positions McIntosh Inns as the inn that provides the highest value to its customers and, unlike some of their competitors, never passes along hidden fees and surcharges.

"The program created by the Strum Consulting Group was based on a thorough strategic study of the industry and captures the true brand character of McIntosh Inns. We're very excited about the program", said John Middleton, President, McIntosh Inns.

Voorhees, NJ based, Strum Consulting Group, led by Managing Director, Lonny Strum, is a strategic consulting organization. Its mission is to provide the highest level of strategic business and marketing counsel to its clients.