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Strum
Consulting Group
Retained by McIntosh Inns
to Lead Marketing Effort
September
20, 1999
King of Prussia,
PA based McIntosh Inns, an independently-owned chain of limited
service inns throughout Pennsylvania, New Jersey and Delaware has
retained the Strum Consulting Group to retool its marketing efforts.
"Though
we've operated successfully since 1974, the category has changed
dramatically since we began and marketing now plays a more significant
role in the hospitality industry. We're excited about the role the
Strum Consulting Group will play in helping us position ourselves
in the highly competitive hospitality business", said John
Middleton, President McIntosh Inns.
"We're
thrilled to work with McIntosh Inns. They are an excellent chain
which operates among the best in the industry. We think that there
is an excellent opportunity to build their business by more proactively
promoting their assets", said Lonny Strum, Managing Director,
Strum Consulting Group.
Voorhees, NJ
based, Strum Consulting Group, led by Managing Director, Lonny Strum,
is a strategic consulting organization. Its mission is to provide
the highest level of strategic business and marketing counsel to
its clients.
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