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“We had selected the Strum Consulting Group months ago and Lonny Strum, their Managing Director has been working with us on a graphic redesign and marketing project which we launched with our March 31, 2004 issue. Lonny has a tremendous background in marketing media and has an agency and advertiser perspective we find very valuable in helping shape our marketing programs”, said Nancy Stuski, Philadelphia Weekly Publisher. “Working with the Philadelphia Weekly team is a tremendous experience for me. The paper is well written, interesting and invaluable to its audience. It is a fabulous entertainment and metropolitan lifestyle publication which is a must read for those who want to really know what’s going on in the Philadelphia area. The recent graphic redesign and re-branding as PW has provided impetus for a marketing effort to tout what was already a terrific product”, said Lonny Strum. Voorhees, NJ based Strum Consulting Group, led by Managing Director Lonny Strum is a strategic marketing consulting organization. Its mission is to provide the highest level of strategic business and marketing consulting to its clients. |
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Philadelphia Weekly, the largest weekly publication in Pennsylvania, announced it has retained the Strum Consulting Group to aid in the marketing of its publication, it was announced today.