Strum Consulting Group

Corporate Marketing Consulting

The Strum Consulting Group provides strategic business and marketing consulting and in concert with its affiliates provides a range of business services including:

• Strategic Planning

• Full range of Marketing Services:

		•	Advertising/Media
		•	Promotion
		•	Direct Response
		•	Public Relations
		•	Interactive

We've worked across dozens of business categories with particular strength in the following business areas:

		•	Hospitality
		•	Media
		•	Financial Planning
		•	Healthcare
		•	Entertainment
		•	Business to Business
		•	Retail

Communications Agency Business Consulting

The Strum Consulting Group provides a full range of business consulting services for communications agencies:

• Profit Planning
	•	How to reduce expenses
	•	How to better utilize resources
	•	How to staff for profitability at current level of business
• Business development
	•	Creation and maintenance of a tailored prospect database
	•	Ongoing communication program with prospects
	•	Ongoing meetings with prospects
	•	Increase visibility of agency in business press
	•	Creation of account winning presentations
	•	Increase odds of winning to over 50%
• Long term strategic issues
	•	Steps for positioning the agency for possible sale years before the actual sale
	•	Realistic valuation of agency worth
	•	Long term succession planning
	•	Realistic appraisal of agency strengths and weaknesses
• Management issues
	•	Off site orchestration
	•	Making management team work together
	•	Evaluating the strengths of management team