2012 Best Of Strumings
It seems appropriate at year-end to analyze what Strumings topics are the ones that readers found most interesting. I don’t pretend that any of my thoughts are earth shattering observations. I leave that evaluation to you. But I do have the benefit through the analytics of the Gods of Google of knowing which Strumings are most read. At a minimum, these topics seem to ring a bell among the Strumings readers.
I will admit that my occasional Strumings about my beloved Yankees, which are still a small, but ongoing part of my overall Strumings, are “polarizing” and alas, not among the most well-read. Some of you love them (thank you my Yankees-loving brothers and sisters). Others of you hit the delete button in a millisecond (shame on you). But the data is clear– none were in the top 5 of 2012 readership, nor were they in 2011 or 2010. However, though I do not promise to eliminate Yankees Strumings in 2013, I will try to publish those on an occasional weekend, while maintaining the regular Wednesday Strumings schedule for marketing related topics. I think that will work.
The Strumings that were the most read in 2012 were also among the most highly read of the 3+ years of Strumings. It’s interesting to me to see the topics that you find most valuable and it will focus me on similar topics in 2013.
So among the 50+ Strumings of the year, the ones below were the 5 Strumings you read most in 2012. Feel free to re-read, if you wish. I always like feedback of any kind, except trashing my Yankees. The top 5 are:
Marketers have awoken to the synergy (cliche, but apt here) of social, search and SEO.
Hardly a new topic, but Covey’s passing in July 2012, made me reflect on the concepts from his 1989 book. His “Habits” are timeless. Readers thought so too.
Got lots of feedback on this one about the abuse of email as a communications device. Another Struming in the same vein, Communications Cowardice, was just under the top 5 as well.
Klout is an interesting (albeit flawed) tool to measure one’s social influence. Strumings readers have egos and want to know how “socially influential” they are. Nothing bad about that.
As part of a business group, I had the opportunity to visit the corporate offices of LinkedIn in the Spring and hear directly from their CEO. Smart fella. I was already a mega fan. Even more so now. Strumings readers are big LinkedIn users.
So that’s it. The top 5 Strumings of 2012 as determined by readers. Best wishes for a happy and healthy 2013, and yes, a 28th World Championship for my Yankees.
Happy New Year.