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3 Simple Steps To Using LinkedIn.

threeI often write and speak about LinkedIn. I continue to be amazed at the versatility of the tool to help companies and individuals market their goods (and themselves).

I’ve given seminars and webinars on the topic and realize that while most professionals now “get it” and realize that having a LinkedIn profile is a given, many do so grudgingly and do so because they think they should, not because they really embrace the tool. But it is really a powerful networking tool. In fact, it is now the #1 social business platform used by 88% of business execs according to DHR International reported by Business News Daily.

So today’s Struming is an easy primer. I’ve written in the past about the 10 things to unlock the power of LinkedIn. All legit ideas, But what happens is that for the uninspired, eyes start to glaze over and the 10 tasks seem to many.  So let’s make it super easy. Do these 3, and only 3 things and you’re already 90% of the way home!

1. Fill out your profile fully and use a tight head shot.

Go to the profile tab and click on edit and add a head shot (don’t have one, use your phone today). Don’t wait. In job history add every professional job not just the latest ones. It’s amazing how you may connect with people from 20-30 years ago. And lastly write a short summary of who you are and what you do. Use some of the industry key words in this summary

2. Connect with people

Kind of obvious. That’s what this tool is about. Work at it. Go to people you may know and toggle through. Use your Outlook and/or any contact manager you have.

This idea is really important. When you invite them do not use the default invitation. Write something personal, even if it’s short.

Connect with people from your past, and even recent people you met last week at a Chamber meeting.

Do not invite strangers to connect. That’s creepy. Even one meeting or discussion is sufficient.

3. Spend 10-15 minutes every day.

That’s not overwhelming, but you need to work at it. Do it every day.

Do these 3 things and you’ll be on your way. There are tons of little techniques and tips once you get the big 3 down pat. But if you truly focus on the 3 tips, you’ll be a pro in no time.




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