B-to-B Marketing Predictions for 2011

2010 2011 sign

Today’s  Struming comes from the Dec 23 MarketingProfs which offers interesting marketing tidbits. Here’s an excerpt of some predicitions I think are valuable:  

As 2010 draws to a close, B2B teams are sharing what they’ve learned from the year’s challenges, and forging tactics for 2011. What lessons have we learned from the struggle that was 2010? And what new wisdom are we applying to 2011? From the myriad reports circling the Internet, here are a few points to consider.

Results from a recent Fusion b2b survey:

1. A full 66 percent of respondents plan to increase their marketing plans and budgets for 2011.

2. Lead generation is the top marketing priority for 2011.

3. All respondents plan to increase their Internet, social media and PR tactics.

Michael Brenner, writing at the B2B Marketing Insider blog:

1. Marketing automation and automated lead nurturing will become foundational B2B marketing activities.

2. Traditional communications media will have a tough time competing with mobile devices for buyer attention.

3. Marketing and sales alignment will continue to be the number-one issue impeding marketing’s ability to be perceived as a major driver of B2B business value.

The Point: Tough times create new wisdom. Research the range of B2B marketing insights developed during the downturn, and then consider applying a few of them to your 2011 plans.

If you have some wisdom to share about your experience in 2010 and predictions for 2011, please share them.

Happy, healthy and prosperous year to all.

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