Though Pinterest was launched as a beta site in March 2010, it has skyrocketed in the past year. Just one year ago Pinterest had 4.5 Million users, yet in April it tallied more than 12 Million users and more than 100 Million visits. It is taking off like a rocket and women are driving its success as Pinterest is now one of the top 10 social sites. Currently the vast majority of users are women with a strong skew to 35-44 age group.
What exactly is Pinterest?, you ask, and why am I hearing so much about it?
Simply Pinterest is a “pinboard style” photo sharing social website. It digitizes what people have been doing for years. Users browse boards for ideas and then pin stuff to their own board.
According to Pinterest:Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
As a social media platform there are significant differences from others. First of all its “pins” do not become old news in a nano second as feeds or tweets do on Facebook and Twitter. However, Pinterest can connect with Facebook and users can post anything they post through their Facebook feeds, so it has the power of Facebook, closing in on 1Billion users.
However Pinterest content is about life and ideas, not about what just happened seconds ago. It has been called something akin to a catalog and lifestyle magazine, hence the strong female skew.
There is no business model to date so the “monetization” of Pinterest has yet to begin, yet it will.
Pinterest is growing and marketers are beginning to figure out how best to use it. It’ll be very pinteresting.